Tag Archives: Customer data

Truata

In the FT, Mehreen Khan and Aliya Ram report that MasterCard and IBM plan to create a “data trust” to allow businesses with EU customers to meet the strict General Data Protection Regulation (GDPR) provisions that come into effect by the end of May. “Truata” will be based in Dublin.

The independent company, called Truata, will manage, anonymise and analyse vast amounts of personal information held by companies such as travel agents and insurers in a way that is compliant under the EU’s General Data Protection Regulation (GDPR). …

Truata will strip data sets of key details such as a person’s name, contact details or email address so they cannot be re-identified from the information. It will also offer analytical services to allow a business to extract valuable information from the data.

Microsoft Buys Credibility in Germany

In the FT, Murad Ahmed and Richard Waters report about Microsoft’s strategy to regain customer trust in cloud services in light of widespread US government surveillance. According to the report, Microsoft outsources data storage to a German company. The idea is that

T-Systems will act as a “trustee” of the facilities, with Microsoft insisting its employees will have no access to the data held at the facilities without the German company’s permission. The companies believe this arrangement means Microsoft will not have to respond to governmental demands for information held in these data centres, forcing official requests to go through German authorities instead.